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What is content marketing and why should I care?

What is content marketing?

Wikipedia defines Content marketing as an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action.

Content Marketing’s basic premise is to “provide some valuable information or entertainment – “content” – that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way.”[1] This information can be presented in a variety of media, including text, video, Q&A’s, photos, etc.

Why should I care about content marketing?

Content marketing is just one strategy to attract new customers via inbound online marketing.  The number one reason that consumers use the Internet is to find solutions to their problems.  Through providing content on your blog you can demonstrate to potential customers how you can solve their problems.

Content on your blog is the “foot in the door” to meet new prospects.

Your blog serves as the hub for all of your online marketing activities.  Tweet this

Even Google says that in order to increase your online presence you need to have a blog.

Businesses are just beginning to understand the importance oof content marketing, yet are not quite sure about how to do it.  In addition of the businesses who are engaged in content marketing, only 36% believe they are doing it effectively.

This infographic  illustrates the contentious state of content marketing and reveals what businesses are experiencing when it comes to marketing their business online.


The Contentious State of B2B Content Marketing [Infographic]