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Social media marketing is much like parenthood, once you think you have it all figured out, it will change on you in an instant. There is no “sure thing” when it comes to social media marketing and which platform works best. What works for one company at one time, may not work a second time. When it comes to marketing and selling on social media, not all social media platforms are created equally.

Selling Social: How Companies Are Connecting with Social Media

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