Organic: Adjective: of, pertaining to, or derived from living organisms.
What is organic marketing? Does it mean we are selling green plants, food grown without pesticides; or we use recycled paper?
None of the above. In today’s world the old way of getting customers to buy involved “Pushing” the product or service on them through avenues such as advertising, cold calling, sales closes, etc.
However, times have changed tremendously and the old way of doing things doesn’t work any more. Consumers are indundated by advertising at every corner. Everywhere you look there is an ad for something; television, radio and print media, not withstanding. Now consumer are acosted by advertising in even the most private of places, the bathroom stall!
With all of this advertising, we are suffering from information overload! We barely remember what we had for lunch an hour ago, let alone what great product or service we just saw on an ad.
On top of that, consumers have lost faith in the old ways and the old companies. Like Jeffrey Gitomer says, they don’t want to be sold, they want to buy!” And I want to buy from someone they know, like and trust. Today’s consumers want to have relationship!
Organic marketing is all about developing relationships with your future customers, so that when they need your product or service, they gravitate to you, naturally.