I recently had the opportunity to review the book How to Make Money with Social Media -An Insider’s Guide on Using New and Emerging Media to Grow Your Business, by Jamie Turner and Reshma Shah, PH.D. (Note: the book was sent to me by the author.)
I was impressed with the information shared in the book and offer a few highlights here.
The book goes in-depth into some marketing fundamentals that I’ve found are foundational to any marketing strategy but are often times missed by business owners who just want the quick fix. That is before you start running marketing campaigns, you need to understand who your customers are, and what their lifetime value is. That will help you determine how much time you will need to spend on social media marketing. Hint: the greater the lifetime value of a customer, the greater the amount of time you should spend on social media.
To get a feel for the book, I asked Jamie to put together a video for us. His video, Facebook Tips for Business Owners is posted below.