The idea is from Travis Lee, owner of 3D Mail Results. Travis has some awesome 3D mail and marketing ideas. I highly recommend his newsletter and his products.
Here’s his contact info:
6205 S. 231st St
Kent, WA 98032
Basically you send scissors in the mail to a potential customer with this letter that has this headline:
You Are Being OVER-CHARGED For ………
Finally… A Solution to “Cut” Your Costs Today!
Click here to see the “Scissors” letter in its entirety.
What I love about this idea is that not only could you use it for direct mail, but you could carry little pairs of scissors around with you and pass them out with a mini version of this letter, (business card sized). Or perhaps you just want to have your name and info imprinted on the scissors!
If you’re in an industry where you compete on price then this marketing idea might work for you! You can get a great deal on these scissors from Travis Lee right here on his website! 3DMailResults
Disclosure: I’m not an affiliate or partner with Travis Lee in any way, just loved this idea so much wanted to share it with you. Let me know if you use it and how it works for you!
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