I got this in my email the other day about generating PR and I thought it was so good I asked if I could share it with you. This post was written by Mickey Kennedy, President of eReleases.com. (Disclosure: I use eReleases.com when I want to submit a paid press release and their service is the one I go back to again and again because we get great results.) Wendy
By: Mickey Kennedy
You already know that a press release can increase your company’s visibility and generate a buzz that can increase sales. What you may not know is what you should cover in your press releases. Well, I have some good news for you. I’ve come up with the ultimate collection of ideas for press release topics below.
- New product or service
- New website or significant upgrade to existing website
- Involvement with charity work
- Making a charitable contribution
- Free shipping offer or change to shipping rates
- Releasing findings of new study or research
- Helpful tips related to your business
- News of the weird (e.g.Coffee shop offers excusive $200 gourmet drink)
- Commentary on or tie-ins to current events
- Interesting trends
- Starting a new sister company
- Receiving an award
- Being singled out for an accomplishment
- Offering free information: e-book, newsletter or white paper
- Celebrating an important company anniversary (e.g.50 years in business)
- Opening a new office or relocating your office
- Changing the company name
- Changing a product name
- Signing a large, well-recognized client (make sure you have their permission to publish this)
- Announcing a media appearance
- Inspirational stories of overcoming major challenges
- Hosting a seminar or teleseminar
- Sponsoring an event or team
- Partnering with another business or organization
- Hiring a new executive or changing ownership of the company
- Announcing personnel change: retirement, resignation or death
- Changing the way your products are made
- Changing the prices of your products or services (particularly if you’re reducing prices)
- Developing a new technology or unique procedure for your industry
- Rebranding your business
- Reorganizing your company
- Hosting a major contest, sweepstakes or promotion
- Making an outrageous claim (be careful not too sound to gimmicky or salesy)
- Revealing industry scams
- Announcing holiday-related sales and events
- Making predictions for your industry
- Provide expert opinion on important subject within your industry (think sound bites when creating quotes in your announcement)
- Publishing findings of a recent report, survey or poll
- Filing of a lawsuit
- Responding to being name in a lawsuit
- New uses for your products
- Receiving endorsements from a major celebrity or public figure (make sure you have their permission to publish this)
- Offering internship program with local schools
- Establishing a scholarship
- Hosting a tour of your facilities
- New certifications and credentials achieved by your staff
- Providing pro bono work
- Responding to accusations against your company or industry
- Setting a major goal
- Launching a referral rewards / affiliate program
- Speaking at a conference or event
- Providing free consultations or a free sample
- Taking major steps to go “green”
- Debunking common myths
- Taking your company public
- Discontinuing a product or service
- Filing or Being Awarded a Patent
- Merger or acquisition
- Celebrating an important milestone (e.g.one millionth customer)
- Exhibiting at a trade show
- Stock offering
- Financial or earnings update
- Securing business funding or credit (e.g. VC or angel investment)
- Tips sheet or feature story (e.g.Top 10 Valentine Gifts, Effective Tips to Land a Job in 30 Days, Turn That Brown Lawn into a SuburbanOasis)
Mickie Kennedy
Founder & President
eReleases Press Release Services
http://www.ereleases.com/5102510.html
Toll Free: 800-710-5535
Telephone: 410-931-2966
Follow me on Twitter:
http://twitter.com/ereleases
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