by Wendy Kenney | Jan 27, 2013 | Blogging
What is content marketing and why should I care? What is content marketing? Wikipedia defines Content marketing as an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly... by Wendy Kenney | Jan 11, 2013 | Uncategorized
By: Tanya Gagnon People eat with their eyes, and more so in a restaurant than anywhere else. Your menu is the one piece of marketing material that can have the biggest impact on your bottom line because of its visual attractiveness and emotional connection. The menu... by Wendy Kenney | Jan 3, 2013 | Facebook Marketing, Marketing Planning, Social Media Marketing
Social media has been the hot new marketing tool for a couple of years now, and while we manage social media for many of our clients, for the most part I view it as a “necessary evil” rather than a viable marketing medium. Why is that? The main reason is... by Wendy Kenney | Jan 1, 2013 | Blogging, PR, Publicity, social media
As a marketer it’s important to keep up with what’s going on in the world of social media, marketing and publicity, so I spend a lot of time reading. Here are some of the best resources that I have come across in 2012. Feel free to add to the list! Top...