Ever notice that there are so many of us that will remember a face but not a name? I know that I’ve tried many memory tricks to try to match names and faces to no avail, but the fact remains that there are many of us out there that are what they call, visual learners. That’s not to say we don’t learn through reading, or that we’re not smart. What is does mean is that we retain more if we have visual aids.
So what does that mean for your business and how you market it?
Almost 80% of U.S. Internet users watched videos for roughly five hours in December 2008, with an average duration of 3.2 minutes per video, according to comScore.
Consider this…how many out of that roughly 80 percent of Internet users are your target audience?
And how many of those 80% are people like me that retain, or remember, things better through visual aids?
What better way for you to reach both types of learners than by utilizing a 3-4 minute video upload on your site? It also ensures that your website content is fresh, which makes those pesky but necessary search engines like you more.
Anyone with a camcorder can take a brief video (consider asking a client for a video referral—that gives them free advertising for their business too!), upload it to a video storage site such as:
Post the video content on your website and you then are reaching double the customers.
Not convinced yet?
YouTube.com is the third most-visited site on the Internet and receives over 70 million unique visitors a month – that number rises on average of 3.4 percent monthly, and video now appears in search results, and can provide vital metrics on your web visitors.
Not having a YouTube/Video presence in 2-5 years will be like not having a Web site in 2008.
And here’s a quick little marketing tip: “How To” videos are a huge hit. Make a “how to” video demonstrating how your product or service can solve a common problem, name your video “how to” (insert your topic here) video, and post it on your very own You Tube Channel.
Disclaimer: In spite of all the statistics showing how successful video is in marketing your business, some of us are still terrified (like me) or otherwise reluctant to make a video. My video marketing tip of the day: Just do it. You need to practice anyway so don’t post the first video you make, and don’t give up. Keep on trying, you’ll get the hang of it. I promise!!
Have you already made video for your site? Tell us about your experience, and post your website here! We’d love to see it!
23 Kazoos provides social media marketing, small business marketing and publicity to companies all over the world.
Wendy Kenney is the author of the upcoming book “Build Buzz For Your Biz: How to Market Your Business for Little or No Cash”
Wendy is available to speak to associations and groups about marketing and social media. To book Wendy to speak, please contact her at buzz@23Kazoos.com.