Everyone who manages a blog wants to know how to write the perfect headline; the types of headlines that get shared on social media. Because the simple truth is the more shares your blog gets, the more traffic your website gets.
Neal Patel, who is one of the foremost search engine optimization experts in the industry, created this info graphic that outlines a formula for writing the perfect headline.
Among Neal’s tips for how to write the perfect headline:
- Keep it Short and Sweet: The best headlines get to the point with a character count of 65 or less and a word count of 6 words or less!
- Use Interesting Adjectives: For those of us who might have forgotten, an adjective is a word that describes a noun. The right adjective will make all the difference when someone is deciding to click or not click.
- Use Numbers: Numbers are attention-getters, and the more specific the number, the better. For example, it’s better to use, “How I saved $349 on car repair,” versus “How I saved hundreds on car repair.”
- Formula for Writing the Perfect Headline: According to Neal, the formula for writing the perfect headline is:
Number or Trigger Word + Adjective + Keyword + Promise
The Perfect Headline
Click on the infographic below to see all of Neal’s tips and view the complete image.