Why Every Business Should Blog

“Companies that blog typically have 97% more inbound links than those that don’t, which means more search engine traffic.” -Neil Patel, Founder of Kissmetrics I have a love-hate relationship with blogging. As a marketer I have seen what blogs do for...

What is Content Marketing and Why Should I Care?

What is content marketing and why should I care? What is content marketing? Wikipedia defines Content marketing as an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly...