Shh, don’t tell anyone, but traditional advertising is dead! I can’t remember what I had for lunch a half an hour ago, let alone what commercials I saw while watching American Idol, or what ads were in this month’s issue of In-Style Magazine. If you think your customers can remember your ad because it’s funny, unusual, colorful, etc., you are sadly mistaken. So if you want to get customers, you’ve got to go back to the old way of doing things: word of mouth! Fortunately you don’t have to saddle up your horse and ride through the streets yelling “the British are coming!” Because in this era, word of mouth spreads through what’s known as “social media.”
Yes, customers want to get back to the foundation of society: relationships. Just like in the days of Paul Revere, customers want to do business with people they know, like and trust. Furthermore, they want the people that they do business with to know, like, and trust them as well. No more, “If you don’t come see me today, I can’t save you any money.” We’re savvy, we’re cynical, we relational, and we’re powerful. Through social media marketing, we can reach all the customers we need and then some. And the good part of all of this is, you don’t have to spend a single dime.
photo courtesy of Flickr, 2005.