I received this email the other day from the Publicity Hound, Joan Stewart and I just had to share. This information is powerful and this webinar is full of useful info to help you get more publicity for your business. I highly recommend listening to it if you can. If not, contact Joan for more information. By the way, I’m not an affiliate, just sharing some valuable public relations information that I think you’ll appreciate.
3 Things You Must Have To Generate KILLER Media Interviews!
The next time a reporter calls, have these three things at your fingertips:
- Scientific data that backs up claims you’re making about your products and services.
- Testimonials from delighted customers who would be willing to be interviewed for the
- Case studies of customers who dealt with a problem and then found a solution by using
your product or service.
One, two or all three will make you far more credible in the reporter’s eyes.
They will also make you far more credible in the eyes of potential customers and clients.
During yesterday’s webinar, Dr. Jeanne Hurlbert explained that scientific data, testimonials and case studies comprise the Marketing Pillar that, if built correctly, can help you grow
your business significantly this year.
The other two pillars–Sales and Products–are equally important. If you missed the webinar on how to integrate all three seamlessly, you have until 5 p.m.
Eastern Time on Monday, Feb. 25, to listen: http://publicityhound.net/go/2x-webinar-replay/
You’ll find lots of other great tips in this webinar about how to use the three pillars for publicity.