What is Content Marketing and Why Should I Care?

What is content marketing and why should I care? What is content marketing? Wikipedia defines Content marketing as an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly...

8 Tips for Creating a Menu that Sells

By: Tanya Gagnon People eat with their eyes, and more so in a restaurant than anywhere else.  Your menu is the one piece of marketing material that can have the biggest impact on your bottom line because of its visual attractiveness and emotional connection.  The menu...