Increase your Website Ranking on Google with these Easy Tricks!19 Ways to Increase Your Website Ranking on Google

Google is a huge lead generator for many businesses. For that reason practically every business owner wants to know how to increase their website ranking on Google.  Listed below are 19 tricks you can use to increase your website ranking on Google, gleaned from Google and search engine optimization experts all over the world.

  1. Claim or create your free business listing on the new “Google My Business.” Business listings or “citations” are some of the top ranking factors in Google and one of the most important citations is your listing on Google.  Google My Business aggregates your Google Places, Google Maps, and Google Pages listings on one easy to use dashboard. If you previously used those applications, you will be upgraded to Google My Business. Make sure your business listing on Google My Business is 100% complete and accurate.
  2. Claim or create your business listing on Facebook. Make sure that all of your business information on Facebook is the same as what you have listed on Google My Business because if you decide to use a paid directory listing updating service such as Moz Local, it will use your listing on Google or Facebook to verify your information for other listings.
  3. Check other online business listings on popular review or directory sites such as Yelp.com. An easy way to check your online business listings is to go to: https://moz.com/local/search (formerly GetListed.org).
  4. Make sure that all your online business listings match. You can do this by claiming and editing each listing individually.  There are also many paid services that will do this for you such as Yext Power Listings, UBL (Universal Business Listings) and MOZ Local.
  5. Make sure your business is listed on local or specialized online directories.  Search for your industry on Google and see what local or specialized business directories pop upFor example, a search for brake repair in Columbus, Ohio, yields results from Yellowpages.com, BBB.org and Yelp.com; all sites that you may already be listed on or can get a free listing from.  MOZ has a great resource to find top local citation sources (directories) that you can use for free here: http://moz.com/learn/local/citations-by-city
  6. Upgrade your website. Like it or not, a dated and poorly organized website affects your search engine rankings. Older sites are written in older code and were great for Google at the time, but are slow and cumbersome now and may even be penalized by Google. Today’s websites are written with search engine optimization in mind. I would say that if you have a website that’s older than five years old you should look into having it updated. Analyze your website for free on Quicksprout.com to find out what problems are affecting your website ranking on Google.
  7. Make sure your website is smart phone and tablet friendly.  Google prefers that you have a responsively designed website instead of a separate mobile website.Responsive design simply means that the viewing experience will adjust for best viewing on whatever size of screen is being used.  If this is not an option right now, you can also make your own smart phone friendly website on sites like Duda Mobile.com or Mofuse.com.

    Google recommends that for best results your website be responsively designed so its easy to view on smartphones, tablets, and PCs.

    Google recommends that for best results your website be responsively designed so its easy to view on smartphones, tablets, and PCs.

  8. Make sure your navigations pages are clear and well organized. Use page navigation names that are commonly known such as “Home,” ‘News,” “Reviews,” and “Contact.” These are page names that Google specifically looks for when indexing.
  9. Use unique and descriptive page titles for each page.  A page title is different than a page name in that it describes what the particular webpage is about, kind of like the subject line of an email. For example a navigation page called “Home” could have the descriptive page title “Your business name, best auto repair in Somerset County.” The page title is one of the most important Google ranking factors on your website. Because each page on your site is about something different, make sure each page has a unique title.
  10. Check your site for duplicate content.  Having content on your site that is also on another site can kill your Google rankings. One easy way to check for duplicate content is to use Copyscape.com.  Once you find duplicate content take it down immediately.
  11. Make sure your website answers all of your potential customer’s “buying questions.” When people are looking to make a purchase they will look for certain information or use certain words to help them research the company or product before they buy. This includes your phone number and address, hours of operation, prices, services, selection, discounts, and more.  Some commonly searched terms include “{name of company} reviews”  “{name of product or service} coupons.” So make sure that your website gives people the answers they are looking for.
  12. Put your address and telephone number on every page of your website. I recommend putting your phone number at the top of every page and address and phone number at the bottom of every page. On your home page however, if your business is one where your customers come to you, make sure that your address is easily findable in the top third of your website otherwise known as “above the fold.”
  13. Use search engine friendly URLs. The URL name is one of the first places that Google looks at in search and it is recommended that you use simple URL’s.  Click on an interior page of your website. If it looks similar to this: http://youwebsite.com/index.php?view=article&id=34&Itemid=124  you need to change it to a more search engine and reader friendly URL like this:  http://www.yourwebsite.com/services
  14. Post valuable content on your website.  Google gives more ranking status to high authority websites and having valuable content is a prime indicator of authority to Google. What is valuable content? Anything that your prospect or customer finds valuable enough to share on social media. Some of the most shared content on social media is news or humor. Another type of valuable content comes from the questions that your customers ask you all the time.  Questions like, “how much does it cost,” “how do I know if…” “How do I,” etc.  A full page of content for each of these questions can boost your website traffic and rankings fairly quickly.
  15. Share your content on Google Plus. Some search experts have found thatone of the quickest ways to get your content ranked on Google is to share it on Google Plus because Google uses Google plus when it searches for fresh content to index.
  16. Share your content on other social channels.  Don’t forget to share your content on Facebook and any other social media channels as well because it will help drive traffic to your website.
  17. Have a separate page on your site for each location you serve.  For example Dave’s Car Care-Chandler, Arizona, and Dave’s Car Care- Gilbert Arizona. Put the location name in your URL and page title as above.
  18. Use internal linking to tell Google which pages are the most important. According to Google, “the number of internal links pointing to a page is a signal to search engines about the relative importance of that page.”
  19. Add fresh content to your site regularly. Google says that “fresh is best” when it comes to content because they know that’s what people are searching for. This can be in the form of a new page on your site, more information about services, or adding articles or blog posts. Make it a goal to add fresh content to your website at least once a month, minimum. However, studies show that the more often you update your site, the more traffic, and therefore higher website rankings you get.